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The Journey Matters

2/19/2025

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In leadership, as in life, I’ve learned that the journey is just as important—if not more so—than the outcome. Outcomes can feel like milestones, but the real growth, the deeper connection, happens in the in-between: the challenges we navigate, the relationships we build, and the lessons we learn along the way.

My own leadership journey has been one of twists and turns, triumphs and challenges. I’ve had to stretch in ways I didn’t anticipate, pivot when things felt uncertain, and trust that each step was leading me toward something meaningful. Along the way, I’ve discovered that leading with heart—embracing authenticity, vulnerability, and purpose—has made all the difference.

As I reflect on this journey, I feel immense gratitude for the people and experiences that have shaped it. Whether you're leading a team, building a dream, or navigating personal growth, I encourage you to embrace the journey, not just the destination.

Ten years ago, I was fully immersed in my creative agency, New Ground Creative. It was a time of passion and dedication, where I poured my heart into every design, every client relationship, and every project. But in 2015, my world changed in the most beautiful way—I became a mother. Balancing a business I loved with the new journey of motherhood brought challenges and joys alike. Those early years taught me how following your heart fuels resilience and how embracing transitions can lead to deeper connections and a clearer purpose.

Today, heart is at the core of everything I do. As Executive Director of Go Stowe, I share my love for Vermont—its breathtaking beauty, its authenticity, and its sense of belonging. Through Brilliance Unleashed, I help others reconnect with their heart—their passions, their potential, and their unique magic. These roles are more than jobs—they’re my way of creating meaningful connections and inspiring others to follow their path with heart.
When I made the leap to Go Stowe in 2019, it was fueled by heart—a desire for growth, impact, and alignment with what truly matters. My daughter was four, and I wanted her to see her mom taking on new challenges and finding joy in meaningful work. The transition from agency life to nonprofit leadership stretched me in new ways. It was a chance to align my heart’s purpose with the work I do every day, contributing to a broader community and leaving a lasting impact.
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One of the greatest lessons I’ve learned is to lead with heart. Whether it’s creating space for others to shine, showing up with compassion, or staying true to your purpose, heart-centered leadership has the power to inspire and transform. I’ve come to believe that even the hardest transitions can offer opportunities to grow, connect, and create meaningful impact when approached with intention and heart.

Word of the Month: Heart
This February, let heart guide you. Put your heart into the work you love, the relationships you nurture, and the dreams you’re chasing. Heart-centered living isn’t about perfection; it’s about leading with care, authenticity, and the courage to follow what lights you up.

🎧 Listen In: I recently shared more about my journey and insights on leadership. Tune in here: Spotify Episode.
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    Unleash the life and leadership that light you up. Carrie Simmons, helps leaders reset, realign, and rise with purpose through coaching, strategy, and a spark of brilliance. Let’s create magic.
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